1202 W. Thomas Road
Phoenix, Arizona 85013
602–285–7500

Phoenix College Captures Three National Paragon Awards

by: Mike Murphy

Phoenix College received two Gold Paragon awards at the recent National Council for Marketing and Public Relation’s (NCMPR) national conference in Las Vegas. They were recognized with Gold Paragon awards in the Viewbook and Postcard Series categories and also received a Bronze in the Poster category.

The Paragon Awards recognize outstanding achievement in communications at community, junior and technical colleges. It is the only national competition of its kind to exclusively honor outstanding marketing and public relations programs at two-year colleges. There were over 1,400 nominations for this year’s competition in 48 categories and more than 230 colleges participated.

The viewbook is a 20-page brochure introducing high school students and community residents to the college and its offerings, and includes profiles of current and former students and faculty exemplifying the theme "Go far, close to home."

The postcard series also features the individual profiles, along with timely calls to action, and were mailed over an eight-week period to households in the Phoenix College service area.

The poster took an edgier approach urging high school students to "Go from job slacker to career fast-tracker at Phoenix College."

The publications were developed with Propeller Communications in Phoenix.

NCMPR is an affiliate council of the American Association of Community Colleges (AACC). The organization is dedicated to fostering the professional development of college communications staff in a variety of areas, including marketing, public and media relations, community and alumni relations, publications, enrollment management and special events coordination.